The WTM Portfolio, part of Reed Travel Exhibitions, is to enter Asia and China in 2016 with the launch of two events under the new WTM connect brand.
The new WTM connect events will offer a unique one-to-one format targeted at the booming Asian and Chinese leisure travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
South East Asia’s tourism numbers continue to grow with 102 million inbound tourists and 59 million outbound tourists in 2014, with further growth of +5.9% and +3.8% a year respectively until 2018.
China leads the way, as the single largest outbound leisure travel market in the world with 102 million tourists in 2014 with the largest expenditure in the world of $165 billion, an increase of 28% on 2013. It is predicted 140 million Chinese tourists will holiday abroad this year, spending more than $188 billion.
All WTM connect Buyers will be carefully selected based on industry relevance, expertise and purchasing responsibility, replicating the rigorous qualification process seen at many other WTM Portfolio events.
WTM connect will attract top quality buyers from the world’s leading tour operators such as Cox and Kings, Kuoni Travel, China Ctrip and China U-Tour to network, negotiate and sign business deals with these growing markets.
Alongside the one-to-one meetings, a full programme of events will be scheduled offering lively panel debates, discussions and educational content, providing delegates with a fresh and current perspective on the destinations.
WTM connect will be the place to do business, with the WTM Portfolio this year facilitating more than $7 billion (£4 billion) in industry deals. The Portfolio’s spring events, which include WTM Africa, WTM Latin America and Arabian Travel Market, witnessed a phenomenal 30% increase in senior industry buyers attending.
Furthermore, niche B2B ski exhibition, International Ski Travel Market will be re-branding to WTM connect Ski as it continues to follow the same unique one-to-one format as WTM connect Asia and WTM connect China. WTM connect Ski takes place in Austria from 14 – 15 March 2016.
WTM connect Asia will take place at the Eastern Oriental Hotel, Penang, Malaysia on the 18 – 20 May, and WTM connect China will be held at the Renaissance Sanya Resort and Spa, Hainan Island, China on the 23 – 25 May.
WTM Portfolio, Director, Craig Moyes, commented: “We are delighted to be able to take the WTM Portfolio to Asia and China, with the launch of the brand new WTM connect brand. WTM connect will offer the perfect platforms for the Asian and Chinese travel industries to conduct business and firmly establish themselves as the fastest growing and most important regions in the global tourism marketplace.
“WTM connects are targeted events for exhibitors to meet with especially hand-picked buyers. The WTM Portfolio will help facilitate more than $7 billion in travel industry business deals in 2015, the WTM connect events in China and Malaysia will see this figure increase further in 2016.”
Dato’ Mirza Mohammad Taiyab, Director General for Tourism Malaysia, WTM connect Asia host country explains: “We are pleased to be partnering with Reed Travel Exhibitions, the world’s leading travel exhibitions organisers, to host the inaugural WTM connect Asia 2016 in Malaysia.
“Tourism Malaysia looks forward to delivering an exceptional Malaysian experience for hosted buyers.”
Mr Kuan Zhao, Secretary General, Sanya Tourism Association, the host destination for WTM connect China commented: “I am glad to be the official partner of WTM connect China and supporter of this event in the beautiful destination of Sanya.”
The Reed Travel Exhibitions’ WTM Portfolio consists of the industry’s leading travel and tourism events, including;
- World Travel Market, 2 – 5 November 2015
- WTM Latin America, 29 – 31 March 2016
- WTM Africa, 6 – 8 April 2016
- Arabian Travel Market, 25 – 28 April 2016
- WTM connect Asia, 18 – 20 May 2016
- WTM connect China, 23 – 25 May 2016
Along with specialist events;
- International Golf Travel Market, 5 – 8 Oct 2015
- WTM connect Ski, 14 – 15 March 2016
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.