- Arrivals to Oman to increase at a CAGR of 5% fuelled by visitors from India who accounted for 21% of total arrivals in 2018
- The number of ATM visitors interested in doing business with Oman increased 67% between 2017 and 2018
Tourism arrivals to Oman will increase at a Compound Annual Growth Rate (CAGR) of 5% between 2018 and 2023 to 3.5 million, according to data released ahead of Arabian Travel Market 2019 (ATM), which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.
Commissioned by ATM, the Colliers International data predicts the rise will be fuelled by visitors from India, who accounted for 21% of total international arrivals during 2018. In addition, arrivals from the UK (9%), Germany (7%), Philippines (6%) and the UAE (6%) are also expected to contribute to the growth, supported by the expansion of Muscat International airport, new and improved flight connections and new electronic and short stay visa processes.
Looking to acquire their share of these high-growth markets at ATM 2019 will be a number of exhibitors from the Sultanate, including the Oman Ministry of Tourism, Oman Air, The Chedi Muscat, Al Fawaz Tours and Al Bustan Palace – A Ritz Carlton Hotel.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “The latest data demonstrates the growth in tourism arrivals to Oman and is set to continue as we look ahead to 2023, supported by the recently opened Muscat International Airport expansion as well as strategic investment from the government as it turns to tourism to diversify its income streams away from hydrocarbon receipts.
“Despite facing significant competition from other popular regional destinations, Oman has distinguished itself as a unique tourism destination over the past few years – with a wide-range of responsible, eco, cultural and heritage attractions on offer.”
While India is expected to remain Oman’s top source market over the next five years – accounting for 389,890 of tourism arrivals by 2023 – the Philippines is projected to witness the highest CAGR, at 11% compared with 3% for India.
The UK, Oman’s second largest source market, is forecast to closely follow with a CAGR of 9%, while Germany and the UAE will experience comparative growths of 7% and 2% respectively.
Reflective of this projected growth, during ATM 2018, the number of delegates, exhibitors and attendees interested in doing business with Oman increased 67% compared to the 2017 edition of the show.
Curtis said: “Similar to tourism arrivals, the number of attendees who visit ATM in order to break into the Omani market is also rising. As this looks set to continue in 2019, we look forward to facilitating business opportunities that will drive the unprecedented level of development planned over the coming years.”
Accommodating the predicted influx in arrivals, the Colliers research reveals a strong pipeline of new supply expected to enter the Muscat market – with approximately 4,600 additional keys forecasted by 2022.
Supply in Muscat is dominated by the upper-midscale segment of the market, with four-star properties currently accounting for 32%, five-star properties accounting for 24% and three-star properties accounting for just 14%.
During 2019 alone, 20 new hotels are expected to open in Muscat including three new five-star hotels and three four-star hotels as well as five three-star hotels, six two-hotels and three one-star hotels as Oman’s Ministry of Tourism looks to make accommodation more affordable in order to cater to a wider market.
“At present, around 57% of the hospitality demand in Muscat is generated by corporate demand, while leisure travellers account for 32% of total demand. By the end of 2019, average occupancy is predicted to increase 5% to around 59.7%,” Curtis added.
Complementing its hotel pipeline, Muscat has made significant investment in its airports. The new terminal at Muscat International Airport, which opened in March 2018, is expected to increase annual passenger traffic by at least 10% year-on-year – driven by growth from domestic carriers Oman Air and Salam Air as they continue to add new and direct routes.
ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.
Building on the success of last year’s event, ATM 2019 had adopted cutting-edge technology and innovation as its main theme, and this will be integrated across all show verticals and planned activities.
About Arabian Travel Market (ATM)
Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.
About Arabian Travel Week
Arabian Travel Week is an umbrella brand comprising four co-located shows including Arabian Travel Market and ILTM Arabia as well as CONNECT Middle East, India and Africa – a new route development forum launching this year and ATM’s first ever consumer event – ATM Holiday Shopper. Providing a renewed focus for the Middle East’s travel and tourism sector – under one roof over the course of one week – the inaugural Arabian Travel Week will take place at Dubai World Trade Centre from Saturday 27th April – Wednesday 1st May 2019. For more information visit: arabiantravelweek.com
CONNECT Route Development Forum delivers a total networking experience, bringing together airports, airlines and aviation suppliers in a format that offers formal one-to-one pre-arranged meetings, engaging industry seminars together with social opportunities to cement relationships with existing clients and engage with new ones. Created and organised by The Airport Agency-France, CONNECT is now in its 16th year and set to attract over 650 participants in June 2019 at its flagship event taking place in Cagliari, Sardinia. For more information, visit: www.connect-aviation.com
The inaugural CONNECT Middle East, India & Africa event will be the first and only networking forum in the Middle East. Ideally located in Dubai to address the booming aviation market of the Middle East, it will bring together the aviation and the tourism industry which are the backbone and catalyst to economic development. For more information, visit: www.connect-aviation.com/2019-meia/
About ATM Holiday Shopper
ATM Holiday Shopper is the brand-new travel event for consumers offering the very best travel and tourism discounts and deals plus the chance to learn about a range of emerging and unexplored destinations and activities from destinations around the world. The inaugural event will take place in Hall 1 of the Dubai World Trade Centre on Saturday, 27th April 2019 from 12:00 – 20:00. For more information, visit: www.atmholidayshopper.com
About ILTM Arabia
International Luxury Travel Market Arabia is an exclusive event for those looking to attract HNW travellers from the Middle East to their destination. Returning for its third year, ILTM will allow international luxury suppliers and key luxury buyers to connect via one-to-one pre-scheduled appointments and networking opportunities. ILTM will take place on Sunday 28th April and Monday 29th April 2019. For more information, visit: www.iltm.com/arabia/
About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.
About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.
About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion of travel industry contracts. http://london.wtm.com/. Next event: 4-6 November 2019 – London.
Travel Forward is a new travel technology event co-located with WTM London 2018 and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer programme will take place on 4–6 November 2019 at ExCeL London, showcasing next-generation technology for travel and hospitality. http://travelforward.wtm.com/.
WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. http://latinamerica.wtm.com/. Next event: 2-4 April 2019 – Sao Paulo.
WTM Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/.
Next event: 10-12 April 2019 – Cape Town.
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