Marketing to the modern Muslim traveller

Marketing to the modern Muslim traveller

While some Halal tourism networks showcase outstanding promotional services to their audiences, many travel professionals still struggle to address their Muslim travellers’ needs. A panel of thought leaders in the travel industry met to discuss what strategies brands can implement to support Halal Tourism more effectively.

Marketers nowadays have shifted their focus towards social media platforms because of their viral nature going beyond geographical boundaries, and engaging content used to grow existing clientele database.

Connectivity is extremely important to interact with high-level individuals, and promote travel business. Muslim millennials no longer want to live a compromised quality of life. Thus, the facilities provided by destinations must be efficient. Advertising through digital platforms should be done using conventional wisdom and multilevel testing to reach the right target audiences.

“Logic, credibility and empathy – the stronger those values are, the stronger you are able to connected.”

The destinations visited by Muslim travellers must also create value for them. As cultural values play a signifcant role, travel experiences must be customized for all modern travellers. The focus should also start shifting onto female Muslim travellers.

This panel discussion of industry experts was led by Reem El Shafaki, Senior Associate at DinarStandard and involved Riyanto Sofyan, Chairman of the Team for Accelerated Development of Halal Tourism at the Ministry of Tourism (Indonesia), Digital Marketer Syed Irfan Ajmal, Mohsin Tutla, Chairman for the World Hajj & Umrah Convention and Shaji Abu Salih, Sales & Business Strategies Area Director for Shaza Hotels.

Watch the full session here:

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