Marketing and Media firms snap up spaces at WTM Agency Pavilion

Marketing and Media firms snap up spaces at WTM Agency Pavilion

The WTM Agency Pavilion is set to become a hive of activity as companies involved in media, PR, marketing and related services jump to secure a presence in this exciting new area of WTM London – the leading global event for the travel industry.

Since WTM London 2018 announced its brand-new WTM Agency Pavilion – a dedicated area for PR and marketing professionals who want to promote their services – a wide range of companies have already registered interest and signed up.

They include UK PR agency Brighter Group – named Best PR Agency at the 2018 Travel Marketing Awards and which recently became part of Finn Partners, a global marketing and communications firm – and film production agency NEEDaFIXER, which counts TV productions such as X Factor and Travel Channel among clients.

The WTM Agency Pavilion will allow marketing, PR, digital influencer, social media SEO and PPC agencies to showcase what they do to the global travel and tourism industry in a dedicated area that’s perfectly positioned at the entrance to the WTM International Media Centre.

Pavilion stand holders also get additional pre-, post- and at-show benefits, including access to the My Invitations and My Event pre-show platforms on the WTM London Exhibitor Portal, as well as targeted emails, social media and PR opportunities such as inclusion in WTM Exhibitor News; the WTM Catalogue and Media Diary of Events.

At-show benefits include use of the press conference room and WTM’s Interview Wall.

Brighter Group founder and managing partner Debbie Flynn said: “Having an agency pavilion at WTM London is a brilliant initiative for us to introduce our current clients to our global Finn Partners travel team and to have the space to engage with potential new clients and industry partners in our own dedicated area.

“Now we are part of a global agency there couldn’t be a more perfect time to demonstrate what that means to the travel sector.”

Brighter was founded in 1995 and has a client base ranging from tourist boards to airlines, tour operators, hotels and car rental companies.

Alexander Gray, associate director of NEEDaFIXER and sister company PR MEDIACO, said: “We signed up to the WTM  Agency Pavilion immediately. It’s very well located adjacent to the Media Centre so journalists and influencers should notice us on their walks and, being right on the boulevard, we expect some good drop-in traffic as well.

“Additionally, the pre-event publicity and appointment system should help us to coordinate meetings with current and potential clients. It’s a great addition to an already outstanding event, alongside the International Travel & Tourism Awards, which we are also taking part in.”

WTM Portfolio Press & PR Manager, Paul Nelson, said: “Digital media, PR and representation companies have jumped at the extra business opportunities the WTM Agency Pavilion will bring them.

“There’s still time to book a stand – but hurry, as spaces are filling up fast.”

Prices for a stand in the WTM Agency Pavilion start at £3,000, plus VAT, for the three days of WTM London.

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