World Travel Market London – the leading global event for the travel industry – has joined forces with Skift – one of the newest and most exciting players in the industry – to hold a new industry forum at WTM London 2016.
The forum will take place at ExCeL, London, on Wednesday 9 November. WTM London is the only major European travel exhibition Skift will partner with in 2016 and 2017.
The Skift forum at WTM London will bring together top names from some of the most innovative and respected hospitality companies around the world to discuss opportunities and challenges in the hospitality industry, in a session entitled: Faultlines of Disruption in Global Hospitality.
It is being billed as a mini version of the hugely respected Skift Global Forum – the largest creative business forum in the global travel industry, which has quickly earned a reputation for creating and defining the future of travel.
The Faultlines of Disruption in Global Hospitality discussion will revolve around how, since online booking of travel has become mainstream, the hotel sector is being rewired and rethought from top to bottom and every obvious and non-obvious part of hospitality is being turned over, questioned, and retooled.
While consumers have many choices nowadays, some argue they have too many choices, leading to difficulty in making decisions.
With contributions from major players in the hospitality industry, the session will discuss how these fault lines manifest themselves, such as old verses new; consumer verses business and east verses west.
WTM London, Senior Director, Simon Press, said: “Since Skift burst onto the travel scene four years ago, it has become one of the biggest business intelligence brands in the sector, whose research is read and valued across the industry and whose opinions are sought- after far and wide by the industry and global media.
“No-one understands the changing trends and traveller behaviour better than Skift and the Faultlines of Disruption in Global Hospitality session is sure to be a talking point of WTM London 2016.
“Drawing on market intelligence and the views of experts from hospitality companies, Skift’s session promises to provide a real insight into the future of the industry, deciphering and defining global travel trends and helping the industry to understand the changing traveller behaviour.”
Skift, President, Carolyn Kremins, said: “Skift is thrilled to bring an innovative two-hour mini-forum to WTM 2016 London to explore the faultlines of disruption in the global hospitality sector. This programming will delve into how these faultlines manifest themselves in the form of brand-building versus distribution, leisure versus business, local versus global and other such clashes. We aim to elucidate these conflicts through a series of conversations with industry players at WTM London.”
Faultlines of Disruption in Global Hospitality will take place on Wednesday 9 November at 3pm.
WTM London 2016 will be revamped as a three-day event from Monday 7 – Wednesday 9 November, with opening hours extended from 10am – 7pm for all three days.
Notes to Editors:
About World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend three-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.
WTM London is the event where the travel industry conducts and concludes its deals. WTM London will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with more than 500 events in 43 countries. In 2014 Reed brought together more than seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.