RT Marketing

April 3, 2018

Responsible Tourism & Market Demand

Blog, RT Marketing

As Jane Ashton, then with First Choice, said in a newspaper interview back in 2006 “‘The product we sell is the people and environment – so we ... Read more

March 20, 2018March 20, 2018

Making a Difference with Every Holiday

RT Marketing

Thomas Cook has just launched a new three-year sustainability strategy, promising to “Make a Difference with Every Holiday”. Their ambition is to make a positive contribution to ... Read more

March 13, 2018March 13, 2018

How to engage tourists in sustainable tourism (Part 2): redesign the loyalty scheme

Carbon & Water, Development, Hospitality, RT Marketing, Social Economy

Last week, I spent a night in a hotel in Brussels that has taken a circular economy approach to redesigning the way its loyalty scheme works. Following ... Read more

February 27, 2018

How to engage tourists in sustainable tourism – make them feel proud to come

RT Marketing

What connects most of the recent high profile campaigns to make tourism more responsible? Stop riding elephants. Don’t swim with dolphins. Avoid handicrafts made from endangered species. ... Read more

December 12, 2017

Social Media – a curate’s egg for tourism?

RT Marketing

The concept of the “curate’s egg” was first used in the British satirical magazine Punch by George du Maurier in November 1895. The curate was too timid ... Read more

June 6, 2017September 18, 2017

Pandora’s Paradox: social media, tourism and FOMO

Carbon & Water, Responsible Tourism Blog, RT Marketing, Social Media

Last week, a village in Switzerland got loads of press coverage for banning tourists from taking photos of its scenery and sharing them on social media. According ... Read more

March 28, 2017September 18, 2017

Tourism will be the future’s most important industry. We aren’t ready.

Carbon & Water, Overtourism, Responsible Tourism Blog, RT Marketing, Social Economy

Last weekend I paid for my shopping at a self-service till. I swiped my credit card across the automatic turnstile on the Underground. I streamed a movie ... Read more

March 15, 2017September 18, 2017

Why it matters what stories tourism tells to promote destinations

Human Rights, Responsible Tourism Blog, RT Marketing, Social Economy

Museums and Heritage Advisor doesn’t sound like a particularly radical or controversy-seeking website. Described as “The ultimate news, product and opinion resource for museum, gallery, cultural and heritage ... Read more

February 21, 2017September 18, 2017

Should destinations focus on yield rather than arrivals?

Development, Overtourism, Responsible Tourism Blog, RT Marketing

From a consumer or traveller perspective there are many answers, but it is not difficult for a traveller or holidaymaker to say why they are travelling. It ... Read more

February 14, 2017September 18, 2017

Will Transformative Tourism be more than the latest travel trend?

Development, Responsible Tourism Blog, RT Marketing, Trends

Industry leaders are discussing why ‘Transformative Travel’ will be the travel trend of 2017 after Vogue released this article in January. While 2016 was all about experiential ... Read more

November 9, 2016September 18, 2017

WTM London 2016 10 years of Responsible Tourism

Development, Overtourism, Responsible Tourism Blog, RT Marketing

Simon Press, Senior Exhibition Director World Travel Market, toasted the ten years of Responsible Tourism at WTM and thanked all those who have become part of the ... Read more

November 8, 2016September 18, 2017

Ten years of promoting responsible tourism at WTM

Carbon & Water, Development, Responsible Tourism Blog, RT Marketing

Today World Travel Market celebrates the 10th anniversary of World Responsible Tourism Day with a programme that assesses the past, present and future of efforts to make ... Read more

September 6, 2016September 18, 2017

Tourism has to stop worrying about how to spin sustainability

Responsible Tourism Blog, RT Marketing

I am sitting inside a campervan, sheltering from the rain on day 12 of a road trip around England and Wales. I have stayed in 4 different ... Read more

July 5, 2016September 18, 2017

Communicating Responsible Tourism

Development, Responsible Tourism Blog, RT Marketing

At this year’s WTM in London we shall be looking back at 20 years of Responsible Tourism in South Africa and in the UK – critically assessing ... Read more

June 14, 2016September 18, 2017

How to engage over 100,000 people in your responsible tourism campaign in under a month

Responsible Tourism Blog, RT Marketing, Technology

A few months ago I was contacted by Anna Mckeon, the co-ordinator of the Better Volunteering Better Care initiative. She was seeking my advice on how to ... Read more

March 22, 2016September 18, 2017

Airbnb, Blockchain, and the tourism reputation economy

Development, Responsible Tourism Blog, RT Marketing

Three recent stories about Airbnb’s future growth hold considerable interest for anyone concerned about the impact of such technology upon tourism and how the industry might develop ... Read more

March 15, 2016September 18, 2017

Sustainability and Fairy Tales – this is more serious than greenwashing

Carbon & Water, Responsible Tourism Blog, RT Marketing

I have been reminded of the feel good 1969 tv musical Silver Skates – it popularised the story, first published in 1865 by American author Mary Mapes ... Read more

October 20, 2015September 18, 2017

What responsible tourism marketing could learn from food communication

Food Tourism, Responsible Tourism Blog, RT Marketing

For anyone seeking to communicate the benefits of a responsibly run holiday to potential guests, a good place to look for inspiration is the local supermarket. or ... Read more

January 27, 2015September 18, 2017

Is a good Tripadvisor profile now more important than a good hotel website?

Certification, Responsible Tourism Blog, RT Marketing, Technology

I have just stayed at a wonderful homestay on the Malaysian island of Langkawi. My traditional wooden rice cottage had been saved from demolition, transported here and ... Read more

January 27, 2015September 18, 2017

Is a good Tripadvisor profile now more important than a good hotel website?

Blog, Responsible Tourism Blog, RT Marketing

Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that ... Read more

December 29, 2014September 18, 2017

#justonerhino shows bloggers and companies can collaborate for conservation

Blog, Responsible Tourism Blog, RT Marketing

100 bloggers are writing a blog each over 100 days to raise funds for rhino conservation. Might the #justonerhino campaign show a way media and the travel ... Read more

October 29, 2014September 18, 2017

WTM 2014 Responsible Tourism programme speakers’ twitter addresses

Blog, Responsible Tourism Blog, RT Marketing

Join in the discussions at WTM’s responsible tourism programme on twitter and comment on what speakers are saying using this list of twitter addresses ... Read more

October 14, 2014September 18, 2017

What do you get if you cross sustainable tourism with a sense of humour?

Blog, Carbon & Water, Responsible Tourism Blog, RT Marketing

Could humour help engage guests and staff in your efforts to act responsibly? What examples are there of the use of humour in sustainable tourism communications? ... Read more

September 15, 2014September 18, 2017

How to create great holiday experiences by engaging with sustainability (this recipe includes fish)

Blog, Responsible Tourism Blog, RT Marketing

It’s easy to excite tourists about your efforts to act more responsibly if you can connect your work with their pleasure. All it takes is a good ... Read more

July 7, 2014September 18, 2017

How to make a difference using social media marketing for tourism

Blog, Carbon & Water, Responsible Tourism Blog, RT Marketing

Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise? ... Read more

June 24, 2014September 18, 2017

20 beautiful words which remind me why I love travel

Blog, Responsible Tourism Blog, RT Marketing

Across the world, different cultures have perfect words that capture the essence of why we travel. This is language designed to inspire better holidays ... Read more

May 28, 2014September 18, 2017

The art of destination marketing: inspirational storytelling to sell responsible tourism

Responsible Tourism Blog, RT Marketing

The New ‘Reconsider South Africa’ destination marketing video is causing a stir online. Is this viral hit greenwash, or an example of excellent tourism marketing? ... Read more

April 2, 2014September 18, 2017

New report says responsible tourism good for business. So why am I not celebrating?

Carbon & Water, Responsible Tourism Blog, RT Marketing

The Center for Responsible Tourism’s new report says it has the statistics to prove responsible tourism is good for business. So why isn’t it using them? ... Read more

March 17, 2014September 18, 2017

Why you need to stop selling tourism products (and start telling better travel stories)

Blog, Responsible Tourism Blog, RT Marketing

A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market? ... Read more

December 12, 2013September 18, 2017

Why do good guides matter for responsible tourism?

Blog, Responsible Tourism Blog, RT Marketing

Good local guides reveal secrets about the places we visit, connect us to unique experiences, and help preserve the places they love as a result. ... Read more

September 2, 2013September 18, 2017

Tourism marketing: getting the guests you want

Blog, Responsible Tourism Blog, RT Marketing

How should responsible hotels and lodges manage their tourism marketing so as to attract the sort of guests that appreciate and enhance what you are trying to ... Read more

July 1, 2013September 18, 2017

RT makes business sense in Kerala – and elsewhere

Development, Responsible Tourism Blog, RT Marketing

An international conference in Kumarakom, Kerala, reviewing progress made in the state since the International Conference on Responsible Tourism in Destinations launched their local economic development ... Read more

June 24, 2013September 18, 2017

How to get responsible tourism communications right

Blog, Responsible Tourism Blog, RT Marketing

How should RT companies connect when people don’t click on responsibility statements, and wouldn’t know whether your ‘village visit’ is an add on fig leaf of fake ... Read more

February 26, 2013September 18, 2017

Sustainable stories and tourism marketing

Development, Responsible Tourism Blog, RT Marketing

Responsible tourism companies need to get their sustainable stories out there for market advantage and to build trust and brand loyalty. ... Read more